The Digital You – Embrace the power of digitalization

Type: Webinar

Date: February 12th, 2019

Interval: 3 p.m.- 5 p.m. EET

Platform: Zoom

Price: 50 EUR

You can pay online

Facilitator: Amalia Sterescu  https://www.linkedin.com/in/amaliasterescu/

Language: English


Summary: We live in a world where the impact of technology is higher than ever. Most professionals with managerial responsibilities are digital immigrants, they are not born in the Internet era (as many other business leaders, potential customers). With this in mind, it is self-explanatory why we need to educate ourselves with regards to what digital transformation means in order to be able to identify what new business opportunities we may have –  facilitated by current or future technology changes.

Join ”The Digital YOU – Embrace the power of digitalization”  session to understand what digital transformation means, how technology advancement can impact your own business. Moreover, discover what uncovered opportunities you may have in terms of your personal brand & digital presence development.

After this session, you will understand that digital transformation will bring significant changes in customer behaviour, new type of competition, more accent on innovation and the usage of big data as an asset, as well as significant leadership style and mentality changes.


The Digital YOU – Embrace the power of digitalization – AGENDA

This session will cover the following topics:

  1. What digital transformation means?
  2.  Five domains impacted by digital transformation:   Customers. Competition. Data. Innovation. Value proposition;
  3. Understanding Digital Leadership and leadership profile changes:
  1. Self Assessment – are you ready for digital transformation?
  2.  Importance of investing in your personal brand and digital presence in digital era.
  3. Understanding the Personal Branding Process.
  4. Expressing your personal brand online:
  1. Building your own Personal Branding Action Plan.


Learning objectives

Upon completion, participants will be able to:

  1. Understand which are the five domains of digital transformation and  how this can impact their business in the future
  2. Describe what a personal branding process involves, criteria used for online presence assessment, online channels suitable to express his/her personal brand online
  3. Formulate his/her own personal branding action plan and fully embrace the power of digitalization!

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