Team branding
- What is Team Branding?
- What sets your team apart and what is team current reputation?
- Why it’s important to be aware of your team’s skill inventory and competitive advantage?
- Mapping the strategic contacts needed for the development/expansion of the team.
- Assessment of the team’s current internal and external communication model.
- How you can use the digital image of your team and its members for the benefit of the whole team/company!
- How you can better serve the team’s interests by activating strategic networking and public speaking skills as well as other useful communication channels!
- How you can influence more across your organization’s verticals by leveraging your team’s key differentiators!
- Why it’s important to build a community around your team’s expertise!
- How you can combine Team Branding efforts with Employer Branding by activating your Team Ambassadors!
To whom it is addressed
- To any team leader
- Project coordinators
- To entrepreneurs who want to learn how to clearly communicate their team’s performance and differentiators in order to gain more influence at the decision table.
- To any professional interested in Team Branding
De ce să alegi acest curs
When the leader of a group has visibility and outlines a strong personal brand, he has the ability to generate what we call “Branded Teams” with all the benefits resulting from this: more resources accessed from within the company, more customers served, more influence at the decision table, more opportunities for career advancement, a wider portfolio. Team branding is not only the responsibility of a team leader, it is a team responsibility!
“Team Branding” is a unique program designed by Amalia Sterescu based on her experience as a leader and Personal Branding Strategist – it has been successfully implemented in several companies from various industries, locally and internationally (e.g. Gaming, IT & C, BPO). Externally, it highlights the social media presence of employees in order to support the company’s brand, educates them how to do that. Internally, it takes inventory of the team’s competencies and creates new communication channels through which the team can communicate its performance, success stories, attract new talents or influence more within the organization.
