Managing your personal Brand for Medical Doctors
During the course you will learn
Digital transformation
- What is it?
- How does it impact the medical profession?
- What about how customers/patients choose medical services?
Digital presence
- Why would it be useful to have a digital (online) presence as a doctor?
- What benefits do I have?
- What does my digital presence look like today?
My Professional Brand
- What is my reputation today?
- What is personal brand?
- How can I develop it?
- Where do I start?
- How do I do this with minimal resources?
Why choose this course?
- The digital transformation is a reality and even if medicine is one of the last industries to easily make the transition to the provision of online/telemedicine services – today, globally, 2/3 of patients choose their doctor based on his presence in the online environment and the feedback received from other patients on various online channels!
- “Looking for a good doctor” for the generations born in the Internet era is totally different from the way “digital immigrants” choose their medical services. The first doctor/patient “handshake” takes place on Google.
- Investment in real estate and equipment must go hand in hand with the investment in the personal brand of the medical staff.
- We developed this customized program for doctors in order to “befriend” them with the digital environment and to show them opportunities where they didn’t exist yesterday!
